AlpineAire | Camping Cuisine

Deliverables:

Branding
Collateral
Packaging

Katadyn Group makes gear that keeps adventurers going strong—think water filters, emergency supplies, and easy, great-tasting meals for the trail. One of their key brands, AlpineAire, focuses on nutritious, lightweight camping food made for fueling real adventures. They were looking for a brand refresh to bring more life and personality to their packaging, something that would better connect with outdoor lovers and help the product stand out on shelves.

Art Director: Renee Dimalla 
Creative Director: Dani Severson
Food Photography: Emily Triggs
Inside a tent with a logo for Alpine Aire Foods, featuring a mountain landscape and the words 'ESTD 1979' and 'ALPINE AIRE FOODS'.
Color palette featuring color swatches and labels in American English, including maroon, orange, beige, red, green, pink, brown, blue-gray, and light brown, each with corresponding Pantone color codes.
An orange background image with the text 'EASY FILL LINE SELECTION PREPARATION' written in black and white font, and a small black mountain or peak icon at the bottom.
Icons representing breakfast, poultry, dessert, beef, vegetarian, and pork 
Typography

We went with a bold, flexible type system that captures AlpineAire’s adventurous spirit. Mixing heavy and light styles adds energy and contrast, making it strong where it needs to be and open where it feels more expressive. The result feels modern, rugged, and human, just like the brand.

Three instructional posters for meal preparation with mountain landscape backgrounds and an Alpine Aire food package in the center. The posters detail steps called 'Fill Line,' 'Selection,' and 'Preparation,' with instructions related to water needs, meal color-coding, and adding water.
Quote on an orange and brown background with mountain imagery: "Our passion for food is only exceeded by our thirst for adventure". Includes logos for Alpine Aire Foods and Made in the USA.
Orange drawstring backpack with white hiking-themed graphic and text, featuring a silhouette of a hiker with a backpack and hiking poles, the words 'SINCE 1979', and logos including 'ALPINE AIRE' and 'Made in the USA', placed on a textured surface.
A sidewalk signboard for Alpine Aire Foods with the slogan "Find Your Favorite" and text indicating.products are sold there, placed next to a green bench and potted plants.
A burgundy wall with white icons representing breakfast, poultry, dessert, vegetarian, pork, and beef. Text on the wall reads 'AlpineAire ENHANCES the freeze-dried meal experience, combining CONVENIENCE with great taste to make outdoor dining as enjoyable as the adventure itself.'
Billboard advertising Alpine Aire natural, freeze-dried meals and snacks, featuring a mountain landscape illustration and hiking imagery, amidst green trees.
Person holding a MacBook Pro laptop displaying an 'About Our Products' page on a background of blue sky with clouds.
A promotional image for Alpine Aire Foods featuring their ginger stir-fried rice with beef, showing a bowl of the dish, a wooded mountain background, and text about adventure and food passion.
Packaging for Wild Mushroom Fettuccine Alfredo with a bowl of the dish shown, and labels indicating it is vegetarian, ready to eat, just add water, made in the USA, containing 570 calories, 24g protein, zero trans fat, designed for two servings, from Alpine Aire Foods. 
Packaging

We preserved key elements from the original design to maintain brand recognition and visual continuity. Both versions highlight the product name "Ginger Stir Fried Rice with Beef" using bold, clear typography and present nutritional information in a unified, easy-to-reference format. Contrasting color blocks at the bottom support this emphasis. To retain the brand’s adventurous tone, we replaced the silhouetted landscape with a textured, immersive background that continues to reflect its roots in nature and exploration.

Comparison of food packaging labels, showing a 'before' label with a yellow-orange sunset and hikers, and an 'after' label with a red bag of Alpine Aire Ginger Stir Fried Rice with Beef, containing product information and icons.
Billboard advertisement for Alpine Aire Foods, featuring ginger stir-fried rice with beef. The billboard has a white background with text and a red section showing the product packaging, which includes cooking instructions to just add water.
Three packages of Alpine Aire food on rocky ground with four dark brown speckled camping mugs. The packages are Ginger Stir Fry Rice with Beef, Wild Mushroom Fettuccine Alfredo, and another package in the back. A blurred outdoor forest background is visible.
Two packages of Alpine Aire Foods products, ginger stir fried rice with beef and bibimbap breakfast bowl, placed on rocks on an orange background with the text 'ELEVATE YOUR CAMP CUISINE' underneath.
Three outdoor advertising posters for Alpine Aire, featuring various meal products, placed on a metal frame with a green leafy background, promoting camp cuisine, meals that move with you, and the outdoors.