Central City Coffee | Nonprofit Brew. Female Crew.

Deliverables:

Branding
Collateral
Packaging
Illustration

Central City Coffee needed branding that stood out on competitive store shelves and embodied their mission: empowering women to achieve self-sufficiency for themselves and their families.

Photography: Tim Acock
Brand Strategy & Conception: Miranda Schmidt
Art Director & Parent Logo Concept: Renee Dimalla
Creative Director: Andrew Bolton
Coffee beans scattered around a coffee bag and a cup of black coffee on a red background.
Split image with two cafe logos on the top halves, the left logo has a brown background with "Central City Coffee" and "Nonprofit brew. Female crew." in cream, and a coffee bean icon on a dark blue background at the bottom, the right logo has a light cream background with "Central City Coffee" and "Nonprofit brew. Female crew." in brown.

The Central City Coffee crew is made up of mothers who are moving from homelessness to self-sufficiency. These amazing women do everything from roasting coffee to office administration to coffee delivery to bookkeeping! While getting this on-the-job experience, they also work with Central City to complete career training and receive job search support.

Central City Coffee works to end homelessness and help women through career training.

Multiple pink and dark purple business cards for Central City Coffee featuring a cartoon illustration of a woman with curly hair and a crown, holding a coffee cup, with contact information for Lisa Quinn, a sales and marketing representative.
Six cartoon angels with different hairstyles and costumes, each holding a clock, on colorful backgrounds.
Collection of six different coffee logo designs for Central City, each with unique icons and colors, featuring the text 'Nonprofit brew. Female crew.'
Three coffee bags with colorful packaging, labeled 'Serene Sorceress,' 'Warrrior Woman,' and 'Sister Solstice,' each featuring an illustrated female figure in different poses.
Package of decaffeinated coffee from Central City Coffee, with a blue and black design featuring an illustration of a woman holding a coffee bean on a carpet, on a light blue background.
A coffee bag with a beige label and blue and black design elements. The label details that 100% of profits support a nonprofit ending homelessness and provides information about the coffee's social impact, social media handles, location, website, and a barcode.
Three bags of coffee arranged side by side, each with different labels: 'Gutsy Goddesses' in blue, 'Punk Princess' in pink, and 'Magic Mama' in green, featuring illustrations of women with unique styles.
Multiple colorful packages of Central City coffee with different labels and designs arranged in a pattern.
Two boxes of Central City coffee with brown roasted coffee beans and a cup of black coffee on a teal background.
A digital drawing of a blue-skinned woman with brown hair, wearing a cream and brown shirt, standing behind some rocks while thinking with her hand on her chin.
Illustration of a woman standing on a rock, pointing at a large ascending graph with blue spikes, green hill, and abstract shapes in the background.
A woman with dark hair, smiling confidently, wearing a red t-shirt with the words 'Warrior Woman' and an illustration of a woman warrior with an afro hairstyle, holding a sword. She has tattoos on her left arm, a hand on her hip, and is standing against a plain gray background.
A woman in a navy blue blouse holding multiple colorful packets of coffee, with a joyful expression.
A woman with long, wavy, reddish-brown hair, wearing dark lipstick, eye makeup, and a necklace, stands against a plain background.
Three packets of Central City coffee, specifically Punk Princess cold brew concentrate, dark roast, with the packaging showing nutrition facts and instructions.