Below are 200+ unused logo directions I’ve created.

Below are over 200 unused logo concepts, collected from different projects throughout the years. While these directions never became the final mark, they each played a part in exploring possibilities and shaping the end result. This archive is a look at the process behind brand design, messy, iterative, and full of ideas that help lead to the right one.

A collection of black and white logos for Ninkasi Brewing Company's Better Living Room, featuring various designs with text and icons including hops, a lamp, a beer bottle, and a person. 
Better Living Room | Ninkasi
Collection of various BLACK and white logos for Chinook Winds, a casino resort, featuring stylized fish, waves, and nature motifs. 
Chinook Winds Casino
Various logo designs for Compris Vineyard on a black background. 
Compris Vineyard
Collection of eight black and white logos for Florida Crystals, featuring various circular and abstract patterns. 
Florida Crystals Corporation
Three black and white logo designs for Indian Hills Elementary, featuring a bear, a bear with a mountain scene, and a bear with trees and mountains, along with alternative grayscale versions on the right. 
Hillsboro School District | Indian Hill Elementary — Collab w/ Zena Kanes
Collection of black and white logo designs featuring a planet with a smiling face, some with planets and stars, with the words 'Laughing Planet' or 'Laughing Planet Estd 2000' in various fonts and styles. 
Laughing Planet
Collection of logos and icons for Laura Dickinson, a therapist, including text and graphics on a dark background. 
Laura Dickinson | Therapist
Four variations of the LOBLOLA logo on a dark background, each with different graphic elements and text styles. 
Loblola Dog Toys
Collection of six black and white logos for MontVerdi Salumi, an agricultural farm in Champlain Valley, Vermont, featuring various decorative and text-based designs. 
Monti Verdi Salumi
Collection of mushroom wellness logo icons and labels for Herb Pharm, featuring various stylized mushroom and plant designs in black and white. 
Herb Pharm | Mushroom Wellness
A collection of various black and white logo designs for 'Nori GO!', arranged in rows on a black background. 
Nori Go! Gaming Platform
Collection of six black and white logos for Northwest Carpenters Union, with various designs including trees, mountains, and carpentry tools. 
NW Carpenters Union
Collection of various black and white Pacific Fence & Wire logo designs with different styles and shapes. 
Pacific Fence & Wire
Collection of nine black and white logos for Parque Solar Los Cuervos, including designs with a sun, cactus, solar panels, eagle, bird, and geometric shapes. 
Parque Solar Los Cuervos
A collection of different black and white logo designs for the brand 'Playola,' featuring various fonts and symbols on a dark background. 
Playola | Cookie Dough
Six different logo designs for Portland Cider Co., each featuring an apple with the company name and additional text, arranged in a 3x2 grid against a dark background. 
Portland Cider Co.
Collection of nine different monochrome logo designs for 'Reloj del Sol Wind Farm' featuring various clock and sun motifs. 
Reloj Del Sol Wind Farm
Collection of six black and white logo designs for RiverStart Solar Farm, featuring various sun, sunburst, and solar panel motifs. 
Riverstart Solar Farm
Collection of black and white logos for Scratch & Peck Feeds, featuring various stylized animal head illustrations and the company name in bold or decorative fonts. 
Scratch & Peck Feeds
A collection of nine black and white logo designs for 'Sun Streams Solar Park,' each featuring abstract sun and wave elements in different styles. 
Sun Streams Solar Park
Collection of various black and white logo designs for Vital Leaf, featuring tree and leaf motifs, with the tagline 'A Dose of Vitality' under each logo. 
Vital Leaf CBD Chocolates
Five different black and white logos for Wildcat Creek Wind Farm, each with a unique design and typography, set on a dark background. 
Wildcat Creek Wind Farm
Collection of seven black and white school logo designs for W.L. Henry Elementary, featuring various animal mascot illustrations and text, some with decorative elements and established year. 
W.L. Henry Elementary