Monti Verdi | Salumi

Deliverables:

Branding
Collateral
Packaging

Monti Verdi, or “Green Mountain” in Italian, creates salumi on their free range farms in Vermont. They were in need of branding that truly showcased their down to earth, yet carefully crafted work that they brought from Italy to the United States.

You can find their products HERE!

Photography: Clare Barboza, Tim Acock
Brand Strategy & Conception: Miranda Schmidt
Art Director: Renee Dimalla
Creative Director: Andrew Bolton
Patterned green background with repetitive white text 'MONTI VERDI salumi' and small icons representing a leaf, a leaf silhouette, a flower, and a pentagon shape with the words 'Agricola Farm' around it. 
Discovery Phase

Working with Alé and Stefano of Agricola Farms was a great experience that enabled us to find the sweet spot for the particular Italian style of design and packaging they were after.

Where Italian Traditions meet Vermont Pastures

A plate of assorted cured meats and sausages with two glasses of white wine and one glass of red wine on a light pink surface.
Dark brown wallpaper with a repeating pattern of large purple floral motifs and curved stems.

Clovers make up a large part of their drove’s diet so a stylized clover pattern was created for the butcher paper.

A farm scene with pigs grazing in a grassy field, farm buildings, a silo, trees, and a clear sky in the background.
Sliced tomatoes, bread with salami, and lettuce on a wooden cutting board and a plate, with a knife on the cutting board.
Four sticks of Monti Verdi salami with different flavored labels: Classico, Picante, Aromatica, and Delicato, arranged on a brown background with a subtle leaf pattern.
Comparison of two packages of pork salami, labeled as 'Before' and 'After.' The 'Before' package is green with black and gold accents, while the 'After' package is white and yellow with more minimalist design.
Close-up of small white daisies with yellow centers blooming in a garden.

To create more of an authentic Italian aesthetic that had a flair of at home on the farm, we took a lot of inspiration provided by Alé and Stefano. As well as doing our own research, we were able to narrow in on a style that felt both grounded and representative of their farm.

Packaging of Monti Verd Pork Salame, featuring text about Italian tradition, Vermont pastures, ingredients, nutrition facts, and brand story, set against a dark floral patterned background.

For the label itself, a duo layered design was used to showcase the logo and flavor. A textured framing device is used to hold all the content together.

Two packages of Monti Verdi pork salami, with one labeled Piccante on a coral background and the other labeled Classico on a light yellow background.
Two packages of Monti Verdi pork salami, one labeled 'Delicato' on a pink background and the other labeled 'Aromatico' on a yellow background.
Overhead shot of a cheese and charcuterie board on a round wooden serving platter with bread, grapes, cheese, nuts, and cured meats. Four hands are reaching for the food, with three of them holding glasses of wine.
A wicker basket holding three rolled packages of Monti Verdi pork salami and a package of sliced meats inside, placed on a kitchen countertop.
A wooden serving board with assorted cheeses, cured meats, crackers, nuts, olives, and jam.
Brochure for Monti Verdi salami featuring images of Italian countryside, a pig, and various salami products with descriptions, nutritional info, and ordering details.