Mushroom Wellness | Made with Mycelium and Fruiting Body

Deliverables:

Branding
Collateral
Packaging

Mushroom Wellness is a new brand from Herb Pharm, created to bring together multiple acquired mushroom product lines under one clear identity.

You can find their products HERE!

For a deep dive deck of the Mushroom Wellness design process, see HERE!


Art Director: Renee Dimalla
Creative Director: Andrew Bolton
Photos: Herb Pharm
Collection of Mushroom Wellness product labels by Herb Pharm, featuring a black mushroom icon with roots and a small leaf, with text 'Mushroom Wellness by Herb Pharm' and various size variations, alongside a circular badge with a portrait of Christopher Hobbs, Ph.D. and the text 'Christopher Hobbs, Ph.D. Approved'.
Open cardboard box with Mushroom Wellness branding and illustration of a mushroom, set against an orange background. 
Discovery Phase

With powders, capsules, and tinctures ready to launch, Mushroom Wellness needed a brand that felt premium, trustworthy, and unmistakably Herb Pharm.

Everything a mushroom has to offer

Packaging label for Mushroom Wellness by Herb Pharm, featuring a black and gold design with a mushroom logo, an image of dried mushrooms, and a description about the historical use of reishi mushrooms.
Assorted black and yellow business cards for Mushroom Wellness by Herb Pharm scattered on a yellow surface.
Diagram comparing different types of cannabis buds: Reishi 1, Reishi 2, Turkey Tail, Lion's Mane, and Cordyceps on an orange background.
Yellow tote bag with black logo of a mushroom shaped like a tree and roots, placed on dark asphalt ground.
Packaging box for Mushroom Wellness by HERB PHARM, featuring illustrations of mushrooms and a black circle with a mushroom icon and connecting roots, set against an orange background with sketched mushroom drawings. 
Conceptualization

We kicked off with a naming process, then built an elevated identity and packaging system to help Mushroom Wellness stand apart on shelf. The result pairs scientific credibility with visual sophistication, designed to appeal to modern wellness seekers exploring mushrooms for the first time or as part of their routine.

Open brand guide booklet with orange, black, and white pages featuring the HERB PHARM Mushroom Wellness logo and branding information.
Open book displaying images of mushroom wellness supplement packages and a barcode, with label details and supplement facts.
A collection of medicinal mushroom supplement bottles arranged among various dried mushrooms, pinecones, moss, a large piece of bark, and other natural elements, creating a naturalistic display.
Bottle of Mushroom Wellness dietary supplement placed among various natural elements like moss, wood logs, and fungi, with a large cross-section of a tree trunk in the background.
A bottle of Mushroom Wellness Reishi dietary supplement capsules placed outdoors on moss with a large tree stump and logs in the background.
Bottle of Mushroom Wellness supplement with dried mushrooms, moss, and logs in natural setting.
A bottle of Lion's Mane Mushroom Wellness dietary supplement among various fresh and dried mushrooms on a natural background.
Bottle of Mushroom Wellness Turkey Tail dietary supplement surrounded by logs and moss.
Billboard advertising Mushroom Wellness supplements with a yellow and gray background, featuring a large supplement bottle labeled Cordyceps blend, with mountains and a blue sky in the background.
Display of Mushroom Wellness dietary supplements in orange and black packaging on a cardboard stand. The stand features the brand logo, product names, and health benefits.