Ninkasi | Better Living Room

Deliverables:

Branding
Illustration
Packaging

Ninkasi Brewing Co. needed a visual identity system and collateral for their new restaurant & bar opening in Eugene, Oregon. Better Living Room is a restaurant and gathering space to celebrate beer, food, art, and community.

Art Director: Renee Dimalla
Creative Director: Andrew Bolton
Cans of better living room beer from Ninkasi Brewing Company with a teal background, illustrations of a pineapple, a beer mug, and a grill, and space for writing name, alcohol content, and canned date.
Logo for Better Living Room by Ninkasi Brewing Co., featuring a stylized beer glass with emanating lines, set against a brown background.
Design board showing logo concepts for 'Better Living Room' by Ninkasi Brewing Co. with a brown background, featuring logos with a stylized lamp and lightning bolts, and badge-like icons with the text 'Better Living Room' and an electric bolt.
Letterhead, envelope, business card, and sticker branding materials for Better Living Room by Ninkasi Brewing Co., featuring teal and brown lightning bolt designs and contact information.
Two folded thank you cards with colorful graphics and text, one reading "THANK YOU" with a mountain scene, the other reading "THAT WAS FUN!" with a desk lamp and lightning bolt.
Product label for a can of beer from Ninkasi Brewing, with branding and information about the beer and company.
Flyers for Ninkasi Brewing Company with text "BEERAGE MENU" and a leaf design, placed on wooden surface.
A standing sign with a yellow background displaying a blue hourglass and white text that reads "Please Wait to Be Seated."
Neon sign for Better Living Room, located at 155 Blair, with a black background, turquoise outline, and orange background.
A bar with a patterned retro-style wall in orange, teal, and beige circles, metal beer towers on the counter, and colorful straws.
A black racing bicycle with disc wheels leaning against a white wall. Above it, there is a sign that says, 'Additional Bike Racks Near Patio Entrance,' with a partial image of a bike in the background on the sign.
Sign indicating that the patio is dog-friendly and well-behaved dogs are welcome, with specific rules including leash requirements, no dogs on furniture, cleaning up after dogs, and not letting dogs eat from plates, featuring an image of a dog's face and dog bone graphics.
A framed sign on an orange wall that reads 'Mask required beyond this point'.
An A-frame sidewalk signboard with a message about dogs and humans. The sign reads: 'Dogs with well-behaved humans. Moderately behaved humans without dogs.'
Three vintage-style posters for brewing companies featuring bold text and illustrations of a bird, a couch, and a beer bottle.