Portland Cider Company | Expect More From Your Cider

Deliverables:

Branding
Packaging

Steamrolling to the top of the Northwest cider game, Portland Cider Company needed a new polished look and feel to reflect their award-winning status. We developed a clean packaging system to work for their year-round, seasonal and small batch ciders and a spiffy new logo to take center stage across their brand.

Photography: Portland Cider Co.
3-D Image Renders: Tory Cunningham 
Art Director: Renee Dimalla
Creative Director: Andrew Bolton
A red apple with the Portland Cider Co logo displaying an apple shape, the words 'Portland Cider Co,' and a blurred background of apples.
Two hands holding glasses with drinks toasting against a red background with a white circular logo. The glasses have a red apple logo with the words 'Portland Cider Co.' on them.

Our goal was to elevate their overall branding creating cohesion across their various cider lines. Logo exploration ran the gamut but we ultimately landed on an upgraded version of their original big red apple. We refined its shape to create more negative space and added gold metallic detailing and custom typography for elegance and sophistication.

Various logo designs for Portland Cider featuring a red apple icon and text in different arrangements on a beige background.
Comparison of two logo designs for Portland Cider. The before logo features a simple red apple shape with the text 'PORTLAND CIDER COMPANY' inside. The after logo shows a stylized red apple with 'PORTLAND CIDER Co' inside, set against a dark maroon background.
A person holding a wooden tray with four glasses of different sparkling beverages in front of a vineyard, with a mountain in the background.
A large red wall with a sign that reads 'Expect MORE from your CIDER' and 'PORTLAND CIDER' with an apple icon, next to a mural of numerous red and green apples. The wall is in a parking lot with marked spaces, and a building with windows and a chimney are visible in the background.
Fresh red and yellow apples on red and beige background with Portland Cider Co. logo
People sitting at a table outdoors enjoying drinks, with a mountain in the background and trees surrounding the scene.
A red apple with a white overlay of a stylized apple shape containing the letters 'P C C' and a small circle, with a green background.

We developed a system to highlight quality and built out diverse colorways to differentiate the range of flavors. Inspired by the clean, sophisticated designs of classic English ciders, Portland Cider eagerly embraced a sophisticated minimalist design.

Billboard advertising Portland Cider, featuring various flavors with cans and cartons, and the text "Fresh from the Pacific Northwest".
A six-pack of Portland Cider Co. Kinda Dry cider cans and a glass filled with cider on a wooden bar at a cider brewery or bar.
Five cans of Portland Cider Co. cider on a wooden bar counter, with a blurred background of shelves and wall decorations.
Cans and a box of Portland Cider Co. Prickly Punch cider on a wooden bar counter with a glass of the cider in front. The cans and box have a red apple design and green accents, with a background of a bar with taps and wooden wall decor.
A can of Portland Cider Co. Imperial Peach Tea, with an orange and black label featuring a peach illustration, sitting on a store shelf among similar cans.
Box of Portland Cider Co Imperial Peach Tea with peaches and shot glasses of peach tea on a white surface.
Person pouring apple cider from a can into a champagne flute against a green background.
Can of Portland Cider Co. Huckleberry Lemonade surrounded by a lemon on the left and a red apple on the right, placed on a wooden surface with a pink background.
A hand holding a can of Portland Cider Co.'s Kinda Dry English-style cider, with a can tab and a metal straw inside, against a red background.
Person holding a box of Portland Cider Co. Original Gold cider in front of a hot air balloon with blue and green panels, sunset sky, and trees in the background.